AI commercial production, finished to broadcast spec.
Trained to Imagine produces AI-enhanced commercials for brands and agencies — campaign films, product films, social cutdowns, and launch visuals. We combine live-action plates, generative image and video models, and traditional VFX and finishing inside a single pipeline, so the work delivers to broadcast and platform spec rather than stopping at a good-looking test.
Campaign films
Hero spots built around a single strong idea, directed by a named creative lead from concept through final master.
Product films
Controlled product representation where accuracy matters — generated environments around photographed or CG-accurate product.
Social cutdowns
Vertical, square, and platform-native versions cut from the same master, with per-platform safe areas and delivery specs handled.
Launch visuals
Stills, loops, and key art generated in the same visual system as the film, so the campaign holds together across every surface.
- 01
Brief and visual strategy
We pressure-test the idea before any frame is generated, and agree what the work has to prove.
- 02
Look development
Style frames, prompt systems, and model selection. You approve a look, not a lottery ticket.
- 03
Production
Plates where plates are needed, generation where generation wins. One creative direction holds both.
- 04
Post and delivery
Editorial, comp, cleanup, upscale, colour, conform, QC, and delivery to the specs your distributor actually enforces.
How long does an AI commercial take to produce?
Most campaigns run three to six weeks from approved concept to final master. Pure generative work without live-action plates can move faster; anything requiring a shoot, talent clearance, or broadcast QC sits at the longer end. We give a dated schedule at the point of quoting, not a range.
Can AI-generated commercials be cleared for broadcast?
Yes, but clearance is a production decision made at the start, not a problem solved at the end. It depends on which models were used, what they were trained on, whether recognisable people or trademarked property appear, and what your broadcaster and legal team require. We scope model choice and provenance against those constraints before generation begins.
Do you shoot live action, or is everything generated?
Both, and the mix is a creative decision rather than a default. Some campaigns are fully generated. Others need real plates — a real product, a real performance, a real location — with generative work built around them. Our pipeline treats live action, AI generation, and traditional post as three independent capabilities you can use in any combination.
Who owns the output of an AI commercial?
You do, under the terms we agree before the project starts. Ownership, usage rights, and territory are written into the contract in the normal way. What changes with AI work is that we also document which models produced which assets, so your rights position is defensible rather than assumed.